Behavioral Dynamics
Morale, risk perception, and habit formation. Use evidence-based nudges; avoid fear cycles and fatigue.
Healthy uses
- Default-safe flows and prompts.
- Transparent incentives and opt-outs.
- Long-term habit streaks over shock tactics.
Risks to avoid
- Fear-based messaging causing freeze/flee.
- Dark patterns or deceptive UX.
- Notification fatigue and desensitization.
Controls & guardrails
- UX reviews against a dark-pattern checklist.
- Rate-limited prompts with user controls.
- Outcome metrics, not clicks (e.g., completion, retention).
- Ethics review for high-impact changes.
Signals & metrics
- Completion rate
- Nudge acceptance/decline
- Churn after intervention
Tech hooks
Experience (UX writing, flows), Data (cohort analysis), AI (policy-aware personalization), Compliance (consent records).
Related playbooks
Point A → Point B, Fast
Architecture Sprint (1–2 weeks): Current → Target → 1–90-day plan. D1 maps, D2 target, D3 plan, D4 exec brief.